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Navigating the environment to purchase health insurance has become a daunting task with pending and recent legislative changes adding further complexities. It’s has been as equally as difficult for brokers and marketplaces to offer the most up-to-date information on all the offerings available while maintaining a cohesive experience for the user. Wellthie has emerged to tackle this problem. A previous graduate of Startup Health, the startup offers a suite of broker and carrier shopping tools so that the process of obtaining health insurance is efficient and accurate for individuals and small businesses. Back in 2015, we named them one of the 30 HealthTech Startups with Real Potential to Change the World and the company’s progress since then is ensuring that shopping for health care insurance will be a seamless experience.

AlleyWatch chatted with Founder and CEO Sally Poblete about the startup and its latest round of funding.

Who were your investors and how much did you raise?

Wellthie raised $5M in a Series A financing. The round was led by IA Capital Group, with participation from Aflac Ventures, other institutional investors, and insurance industry leaders.

Tell us about your product or service.

Wellthie is an insurance technology company that offers leading broker and carrier shopping tools that simplify insurance distribution and optimize insurance choices for small businesses and individuals. Our product is a next-generation e-commerce marketplace for brokers to quote, guide, and enroll small businesses in the cover choices that best service their specific preferences and needs. Like the Zillow of health insurance, Wellthie uses advanced algorithms, best-in-class user…