At times, the most ordinary of occurrences leaves a lasting impact. Such was the case when a student, by simply arriving late to an event, transformed how Google, and I, understand the politics of tech in Israel and Palestine.

As Google’s Director of New Business Development at the time, I was hosting a hackathon for 800 software developers in Tel Aviv. Mohammad, a Palestinian student from Ramallah, showed up three hours late. He apologetically explained that he and his seven friends were detained at an Israeli checkpoint. Of the eight, only he was allowed to pass. In that moment I realized that, just by the location of our event, we at Google had effectively chosen sides without meaning to.

That was nearly 10 years ago. Last week, as I found myself in Gaza participating in the AngelHack Global Hackathon Series hosted by Gaza Sky Geeks, I had cause to reflect on the progress we in the tech industry have made on this front and what work still remains to be done.

In the tech sector we often seek to avoid politics, and Israel and Palestine is perhaps the most political matter of all. Yet with activism by tech CEOs on the rise, the landscape is changing, and it has become increasingly untenable for leaders not to take a stand. Even attempts to adhere to the status quo can inadvertently work to deepen inequalities. For example, PayPal is offered to Israeli citizens, including those living in settlements in the occupied West Bank, but is not offered to Palestinians living on the same land. Airbnb lists properties in those settlements as being inside Israel. Palestinian areas are not only missing from maps on Waze, but should one approach a Palestinian town, Waze alerts you to “avoid dangerous areas.” I don’t think these errors are on purpose. In fact, I know they aren’t, because I made the same mistake.

My realization, courtesy of Mohammad’s experience, kicked off a years-long effort by Google to ensure both Israel and Palestine were treated as equally as possible. We did this by launching a Palestinian domain, ensuring “Palestine” was a location on product offerings, and investing in a Palestinian venture capital fund in the West Bank and a startup accelerator in Gaza. Yet they’re not perfect. I recently noticed “Palestine” was not in the list of…