Do you feel like you are creatively blocked? Well, we have a solution for you: psychological halloweenism.
No, you’re not going to wear orange and black, play the Monster Mash and try to figure out the Wolfman’s childhood trauma. Well, you could, but you might get some weird looks.
Psychological halloweenism is a term that Harvard Medical School professor, author and NeuroBusiness Group CEO Srini Pillay came up with to describe the action of trying on a different identity or perspective to get you thinking in a more creative way.
In a recent piece in Harvard Business Review, Pillay cites…