I never do my food shopping at Whole Foods.
It’s not that I don’t like, or appreciate the store. It’s a very nice store. In fact, they just re-opened one right near me that’s twice the size of the original. It’s got an incredible prepared food section, a couple of small eateries and a delicious coffee bar. Of course, it’s also got an excellent selection of meats, fresh fruits, vegetables, seafood and baked goods too. It’s all organic and natural, naturally. It’s Whole Foods. Like I said, it’s a very nice store. There’s just one problem.
I can’t buy Doritos there.
I love Doritos — both cool ranch and nacho cheese. But unfortunately, Doritos doesn’t meet the healthy food criteria of a Whole Foods. Neither do some of the other yummy foods I like to eat — frosted flakes, Gatorade, Oreos, SpaghettiOs and Stouffer’s French bread pizza (deluxe, of course). Yes, I’m probably going to die sooner than you but that’s my choice and I’m good with that. It’s also Whole Food’s choice not to carry these “unhealthy” foods, although they carry lots of other “natural” stuff — cereals, chips, baked goods- which, I’m sure, are just as unhealthy — at twice the price.
Because of this I can’t do a full shop at Whole Foods. I hate food shopping. I don’t want to do it twice. So I avoid Whole Foods and go to my local supermarket. The vegetables may not be as fantastic, but at least I can buy a bag of Doritos there.
Apparently, I’m not alone. According to reports like this one in the Wall Street Journal, Whole Foods has been struggling of late. In the wake of increasing competition from big box stores like Costco, Safeway and Walmart (who, by the way, all sell Doritos), sales have…