While AOL (which owns TechCrunch) is in the process of acquiring Yahoo, over in Malaysia a similar consolidation was announced this week — although not quite on the scale of AOL-Yahoo (Oath?!) and its $4.48 billion price tag. Media Prima, a Malaysia-listed firm with its hand in print, radio and TV media, announced a deal to acquire new media startup Rev Asia for RM105 million, or approximately $24.2 million.
The deal will see Rev Asia integrated into Media Prima’s platform to create Malaysia’s largest digital media entity. Rev Asia’s addition will mean Media Prima’s total reach will rank third in Malaysia based on traffic — a total of 10.4 million monthly visitors — behind only Facebook and Google, who pull in an estimated 15.7 million and 14.1 million per month, respectively.
Media Prima’s business interests include…