The definition for “business” in past centuries and for several years into this one might be summed up as “providing goods and services to satisfy human needs and desires.” But, today, this basic concept alone won’t fly if you want to thrive and find yourself a piece of the entrepreneurship pie.
Indeed, there are already more than enough people supplying goods and services to customers. Today, those customers are looking out for the spectacular. Today, creativity, innovation and out-of-the box are the factors spurring success. So, if you have an absolutely “crazy” idea, you may be closer to success ithan you would have been several decades ago.
The most popular “crazy” idea in recent years has been Mark Zuckerberg’s Facebook. Using the internet mainly for social purposes was an alien idea 15 years ago, but Facebook and other social media sites have totally revolutionized the use of the internet and launched today’s social media phenomenon.
That doesn’t mean that many more possibilities for creativity aren’t waiting to happen. How can you get something started from your own creative leanings? Here are some tips:
1. Forget “the norm.”
Consider that the norm is changing for so many things: People are ready and eager for the spectacular. And whenever it appears, it gets results over and above the average.
Indian entrepreneur Raj Singh took advantage of this trend and founded Dronecast with an idea: to advertise via the use of drones. Imagine being engrossed in your work and suddenly seeing a flying banner sweep past your office window, enticing you to come have lunch at the corner restaurant.
What is particularly interesting about the Dronecast concept is that it utilizes the “wow factor” to get free, third party advertising: People will always want to shoot photos of a drone and its banner and share on social media. Then, voila! Free advertising.
So what ‘crazy’ idea do you have? Stay tuned for your own fresh,…