Just six months into its life, Growlabs, a startup using machine intelligence to support outbound sales teams, has raised a $2.2 million seed round. Founded by Ben Raffi, the creator of ticketing app Universe, Growlabs helps businesses reduce their customer acquisition costs by enabling smalls sales teams to do more with less.
From his past work with Universe, Raffi knows how difficult it can be to scale apps without ballooning CAC. Teams can spend upwards of 80 percent of their time researching and cold emailing contacts with no guarantee that their efforts will lead to sales.
“We were doing lead generation and nothing was really good,” explained Raffi. “I had to duct tape a lot of things.”
With Growlabs, sales teams can specify the type of contact and business they want to target and the platform will automatically generate…