Zeta Global, the marketing tech company that has recently acquired the likes of eBay’s enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology. To do so, the company today announced that it has raised a $140 million Series F round. The round is a bit unusual in that it consists of $115 million in equity capital and $25 million in debt financing. It includes equity from GPI Capital (Global Partnership Investing), as well as funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of private equity firm Blackstone.
The company’s focus is squarely on big enterprise customers in the Fortune 1000 league. Its customers include the likes of Sprint, UPS, IKEA, American Airlines, British Airways, PayPal and the NFL, and its product portfolio spans the gamut from CMR services to multi-channel marketing solutions that focus on both in-store interactions with customers as well as e-commerce. While it started before “big data” was a buzzword, bringing data analysis to marketing is essentially its expertise.
This new round is Zeta’s biggest (by far) and brings the company’s total funding to more than $250 million. Sources close to the company tell us that…