While many traditional publishers are figuring out their social media strategies, The Shade Room has already built an Instagram-centric media juggernaut.
Since its founding in 2014, the startup’s Instagram account (which offers celebrity news aimed at a black audience) has attracted more than 8.9 million followers — compare that to The New York Times’ 2.4 million, TMZ’s 1.4 million or TechCrunch’s measly 583,000.
The Shade Room has been called Instagram’s TMZ, while…