Mic has raised $21 million in new funding, which co-founder and CEO Chris Altchek said will accelerate the digital publisher’s investment in video news.
The company says it currently reaches 66 million unique readers and viewers each month, and that 75 percent of its daily views come from video — particularly impressive when you consider that it launched its first video series barely two years ago. Last week, Mic announced that it’s launching nine new content channels covering topics like women’s issues and pop culture.
The Series C brings Mic’s total funding to $52 million. It was led by Lightspeed Venture Partners (which also led Mic’s Series B), with participation from Time Warner Investments, kyu Collective and You & Mr. Jones. Allison Goldberg, Time Warner Investment’s global managing director and senior vice president, is joining Mic’s board of directors.
Mic’s funding might not have reached the heights of digital media companies like BuzzFeed, Vox and Vice, which raised hundreds of millions of dollars in the last few…