You have to be willing to adapt and change to succeed in business. Very few things, if any, remain constant over the years, and people who refuse to change get left in the dust.
This holds especially true for your website. From improved security measures to fresh content — there are always changes to be made. Here are three simple changes you can make to improve the performance of your website.
1. Improve your security and trustworthiness.
Consumers are becoming extremely particular about what information they provide online, especially when it comes to personal and financial information. Whether you are collecting lead personal information such as names and email addresses or credit card information to process online payments, you need to give your visitors a secure environment.
If you haven’t already switched over to HTTPS, then you should contact your hosting company and purchase a Secure Sockets Layer (SSL) certificate. SSL creates an encrypted connection between your server and your visitors’ web browsers, allowing sensitive information to be transmitted without being compromised. The process of converting to HTTPS is much easier than you might expect. There are plenty of online resources that walk you through the process, like this one here.
When your website displays a web address featuring HTTPS, it gives your visitors more confidence, but there are additional steps you can take.
“We use HTTPS because we collect payment information through our website, but we also make sure to display our Better…