For a business like FRESHeTECH, which created the first bluetooth shower speaker, going retail wasn’t an option due to cash flow constraints.
Instead, the college company started by three friends in a dorm room tapped into ecommerce and Amazon and made a major profit. The business now does seven figures in yearly sales with and employs 12 people.
If you have a product-focused business and want to start selling online, utilize the following these four tactics like FRESHeTECH did to get started:
1. Understand your audience
Before starting to sell any product, it is crucial to understand who will be buying that product. Answering this question will help you know what sales channels you should utilize and the type of advertisements you should be running.
As an example, for a trendy accessories brand like Cork Supply, targeting fashion-forward millennials may be a great first approach. After testing audiences, though, the company may find that an unexpected demographic has a higher conversion rate. When understanding what audiences to sell in, testing and retesting will be a major factor to success.
2. Conduct a keyword ranking analysis
Whether you plan to sell your products through Google or Amazon, finding the right keywords to rank for is a crucial first step. Keywords refer to the actual search terms someone plugs into Google in order to find your product. As an example, when FRESHeTECH launched their flagship product the…