Aiden, a London-based startup building a machine learning-powered personal assistant to save mobile marketers time and money, closed a $750,000 seed round today from Kima Ventures and a number of angels including Nicolas Pinto, Pierre Valade and Jonathan Wolf. The team first demoed the capabilities of its service on the stage of TechCrunch Disrupt as a Battlefield finalist.
In recent years, marketers have begun to suffer information paralysis from the flood of new monitoring platforms on the market. Rather than create an entirely new end-to-end solution, Aiden merely wants to help marketers get at the data they need faster.
The Aiden conversational assistant aims to make querying for key performance metrics as easy as checking the weather on Amazon Alexa. From a technical perspective, the team is focusing their efforts in two places — natural language processing and expert systems.
The natural language…