Online secondary ticket marketplace Vivid Seats is looking for a buyer and they’re hoping to fetch a price of about $1.5 billion, TechCrunch has learned.
According to multiple sources, private equity firm Vista Equity Partners is working with Morgan Stanley to unload Vivid, which could net a tidy profit for the firm a little over a year after acquiring the business for about $850 million.
Vivid Seats might not have the same name recognitions as Ticketmaster or StubHub, but the Chicago-based firm has been a force in selling seats at concerts, theaters and sports events. Founded in 2001, the company has grown to become the third-largest secondary ticket seller in the U.S. by the time it received its…