Pegasystems, a publicly traded software company based in Cambridge, is launching a new venture arm to invest in startups.
The provider of customer relationship management software announced on Wednesday that its new venture arm, Pega Service Ventures, will fund and assist startups that work in the realms of “digital transformation, customer engagement, and operations.” Funded companies will become part of Pegasystems’ partner ecosystem to help clients improve customer engagement.
In other words, Pegasystems appears to be on the lookout for younger companies that can help improve and augment Pegasystems’ software ecosystem. The company said its clients are looking for domain experts in artificial intelligence, robotics and unified CRM services —…