DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That means that the game publishers and developers who use the platform have that amount of traffic.
Growth has been driven by the changing analytics landscape as larger publishers and developers start to take the player experience more seriously, according to DeltaDNA, which is based in Edinburgh, Scotland.
The company said its monthly active users have more than doubled since September, and it expects to hit 150 million monthly active users as a number of new mobile games go live.
“In the last 12 months, there’s been a real shift in the analytics landscape,” said Mark Robinson, CEO of DeltaDNA, in a statement. “Traditionally, the market’s been driven by mid-sized developers, but now, we’re seeing the big guys begin to realize just how much money is being left on…