Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers.
The traditional advertising system has been dismantled by the heightened interest of the likes of adblockers. Therefore, an increasing number of publishers and advertisers are now using native ads on their websites and blogs to augment their existing ad revenues.
The biggest thing that works for native ads is their ability to flow seamlessly within the blog/website content to the extent that it doesn’t really look like advertising, at all. Additionally, native ads enhance the appeal of clickability by making content more relatable and interesting. It seems that the increase of native ads in important publications, and on various niches, means that they are here to stay.
Here are eight native ad platforms that are creating a global buzz.
1. Redirect.com
Redirect.com is at the top of the list for a good reason. Allowing customers to both buy and sell traffic via a real-time bid system, the popularity of Redirect is surging big time. One can buy displays, email addresses, domains, pops, and RON traffic, among others.
Their intuitive geo-targeting system monetizes all of the clients’ international traffic and ensures that they benefit from a great RPM. Redirect.com provides a single redirect link that needs to be entered into the system as a broad-based geo-redirect link. For instance, if you avail an offer that currently accommodates only US traffic, then the traffic from other countries will be redirected to the link which geo-targets the foregone traffic to a page that allows you to monetize international traffic efficiently.
2. Outbrain
Established in 2006, Outbrain remains one of the best native ad networks regarding the quality and visibility of advertising. The quality of ads is monitored carefully using intelligent filters that incorporate the content from many product-oriented ads.
Outbrain has teamed with many leading niches, publishers, and markets to promote native ads. It presently is available for only top publishers, such as Sky News, which boasts of…