Business owners, regardless of company size, are always considering new ways to boost the bottom line. And, quite frankly, there comes a time when it’s not advantageous to continue launching new products or raising your prices. Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share. And, if you’re wondering what kind of a business book you can offer, I want you to look at your company from an outsider’s perspective. Consider the various ins and outs of your business, everything you do and everything that makes your company unique.
This information is ultimately what you can develop into a book — we’ll talk more about that later in this article.
You don’t have time to not write a book.
Your time is stretched thing. Believe me, I get that. But with all that a business book can do for you and your company, it’s in your best interest to start now. Why? A book gives you a whole host of new ways to grab attention and rise above the noise — above all of the choices that are overwhelming your client-base. And while it’s absolutely critical to focus on how your potential clients find you (social media, advertising etc.), it’s just as important to keep their focus once you’ve captured their attention.
A business book is a great way to introduce yourself to these people, and help them get to know you. Plus it sets you up as a resource — if your clients or potential clients learn early on that they can come to you to learn more about your industry, you’ll build loyalty and when they are ready to…