Enough with fake news: a startup launching this week called Authenticated Reality wants to be the ultimate source for finding out what’s real and what’s fake online.
The company’s product, which it calls “The New Internet,” is launching in a closed beta this week. It’s essentially a sandboxed layer that lives on top of every webpage its users visit, allowing them to authenticate stories they believe are real by placing their digital signature on them for other users to see.
Users will access the New Internet layer through a browser plugin or via an app for iOS (Android is coming soon). In addition to labeling web pages as authentic, users will also be able to rate and comment on them.
“Our company has created a place where every…