Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.
Here are some important email marketing tips to keep in mind when you design your next email marketing campaign.
The day of delivery matters.
The “best time” to send emails depends on your unique product/service, customer base and content, but there are some general best practices email marketers can use to optimize when their campaigns arrive in inboxes. Based on the email provider’s analysis of billions of email campaigns, it found that emails sent on Thursdays generally receive the highest amount of opens, followed closely by those sent on a Tuesday. With the exception of campaigns promoting hobby and recreational content, its data indicates that weekends are the least ideal time to send an email marketing campaign.
Time your campaigns carefully.
The type of content your email marketing campaign promotes dictates the time of day it arrives in your inbox, too. MailChimp’s data suggests that:
- Email with recreational content gets a better-than-average response when delivered on the weekend, as do some email marketing campaigns promoting retail and hobby-related content.
- Hobby-related content email marketing responses are optimized when messages are delivered between 6 a.m. and 8 a.m.; retail-related email content is most impactful when it arrives in inboxes between 8 a.m. and 9 a.m. Both data points suggest that…