If people are talking about you and your business online, wouldn’t you want to know about it? As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers can make or break your company.
Positive reviews and word of mouth marketing equate to trust, and most people flock to online sites to review a business or get the opinion of friends and acquaintances. It’s essential to your business that you monitor what customers are saying so that you can promote the positive reviews and make amends with the negative.
Monitoring what people say about you and your business may seem overwhelming, but there are quite a few free or low-cost tools to help you monitor your online reputation.
1. Google Alerts
Google Alerts can be thought of as a customized Google search that sends you notifications when new content is added for keywords that you’ve specified. The service scans and pulls information from relevant web pages, blogs, research or articles within the Google network.
Setting up a Google Alert is free and can be done in only a few steps. Simply enter the search terms you want alerts for, choose the type of results you want Google to send you and then select how often you want to receive alerts and where the alerts should be delivered.
2. Naymz
Naymz is a tool that can help you track and manage your social influence, which is closely correlated to your online reputation. The higher your influence, the more positive your reputation will be.
RepScore is Naymz’s program that rates your online influence across different social networks in a relative comparison to other members. It assesses what your peers think about you, whether or not others listen and engage with…