With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often misrepresented generation, the millennials are now being recognized as the consumers that will drive business growth for marketers.
This shift in realization means marketers who have always targeted their products and services towards the older generation now have to adopt a new set of strategies to win this younger one. To target the millennials right, you need to connect with them on almost every level. That means understanding what they want.
The following strategies will help you capture an active millennials market.
1. Make mobile the priority.
Millennials are attached to their smartphones more than any generation today. Nearly 90 percent of millennials say their phone never leaves their side, and 78 percent say the first thing they do after waking up is reach out for their phone.
To win the heart of millennials, you might as well start from their mobile phones. Targeting millennials with mobile-themed content that engages them is crucial.
The first step to successful mobile marketing is to create content millennials want to consume on their phone. A study conducted by Mitek, which surveyed 1,019 people between the ages of 18 to 34, found that most millennials prefer selfies. Almost 90 percent take selfies daily or weekly.