Prospecting emails are incredibly effective when done well. Unfortunately, the majority of salespeople write emails that their prospects never even open. Yours might be one of them.
In fact, you might be thinking that your own emails are doing just fine — but are they, really?
After all, your prospects are busy people. When they check email, they’re also doing half a dozen other things at the same time. So, your emails had better check all the right boxes if they’re going to see the light of day.
Below, I’ve identified the five most common email prospecting mistakes I see salespeople make. The bad news is that you’re probably making at least one of these mistakes, yourself. The good news? You’re about to learn how to avoid them.
Here’s how to change your approach so you can dominate your sales competition:
1. Writing too much
Prospecting emails aren’t the place to educate your prospects about your product or service. Prospects simply don’t have the bandwidth to read a long email from someone they don’t even know! Instead, your only goal should be to elicit a response — and you can do that with just four-to-five sentences. Keep your emails short and to the point. Don’t write too much.
2. Sounding like a salesperson
The most surefire way to have…