One of the most interesting areas for an entrepreneur to get into right now — and one of the most popular — is ecommerce. Ecommerce enables online stores to cut out the middle men who usually take a 50 percent cut of an entrepreneur’s margin, and sell directly to their end consumers.
Not anymore. Given consumers’ ability at this point to buy almost anything online, businesses are taking advantage of customer acceptance of ecommerce. Indeed, this model has flipped traditional industries on their heads.
As an example, until recently, people used to buy mattresses in stores. Then along came Casper, a startup that sells mattresses directly to consumers online. The company was a smash; it hit $1 million in sales in its first month along.
The rapid adoption of ecommerce in the mattress industry proved a disruptor for an entire industry.
But ecommerce is not always about success. The problem facing many would-be entrepreneurs in this space is that as each industry becomes crowded with ecommerce companies, diversifying their products becomes harder. That is where solutions like Oberlo come in. Oberlo is a plugin for Shopify stores that enables entrepreneurs to import hundreds of products within minutes.
Diversification is crucial for any ecommerce entrepreneur, as starting a ecommerce store can be a struggle. If you’re such an entrepreneur looking to…