Brio Financial Group is proud to be working with FireFly Automatix, Inc. to provide various financial consulting services to the company as it continues scaling its position as a pioneer in autonomous and electric turf equipment solutions.
Today, our Chair of Valuation Services, Marie M. Iannucci, CPA, attended an onsite demonstration at Brookside Country Club alongside FireFly Automatix CFO Lindsay Jones and VP of Sales & Customer Experience Jack Anderson, where she experienced the company’s AMP-L100 Reel Mower in action. “It’s remarkable how quiet the machines are since they are all electric — no diesel engine noise!”
Founded in 2010 and headquartered in Salt Lake City, Utah, FireFly Automatix is a robotics and engineering company transforming turfgrass industries through automation, electrification, and autonomous technology. Originally launched as FireFly Equipment by the Aposhian brothers and a team of engineers, the company began by designing and manufacturing advanced turf harvesting equipment before evolving into a leader in autonomous mowing and electric turf management solutions for golf courses, sports fields, and turf farms worldwide.
Today, FireFly Automatix is recognized for its proprietary mechatronic systems, vertically integrated manufacturing capabilities, and innovative Autonomous Mowing Platform (AMP) product line, helping customers improve efficiency, reduce labor pressures, and advance sustainability initiatives.