Filling out forms online and on mobile can be a tedious and bug-ridden — yet annoyingly necessary — experience. Today, a startup called Typeform has raised a significant round of capital to help fund its mission to change all that, with a platform for third parties to help turn our form frowns upside down.

The startup, based out of Barcelona, is today announced a Series B of $35 million led by General Atlantic as it works on expanding its tools for developers and to drive deeper into international markets. Along with the funding and in keeping with its platform focus, the company today is also announcing a new portal for developers.

“We are proud to be the first company to transform the online data collection space by creating conversational forms. But now we’d like to take things further,” said Robert Muñoz, co-CEO and cofounder of Typeform, in a statement, who believes that Typeform is playing a role in “bridging the gap between data collection and customer interaction.”

This round also included participation from Index Ventures, Point Nine, and Connect Ventures, all previous backers. The valuation is not being disclosed but in its last round of around $15 million two years ago, Typeform was apparently worth around $100 million, according to Funderbeam. (I’m asking around to see if I can get a more current number and will update when and if I learn more.)

Other notable investors in Typeform include Anthony Casalena, CEO of Squarespace; Javier Olivan, VP of growth at Facebook; and Jay Parikh, Facebook’s VP of engineering.

It sometimes happens that the most successful startups are founded in response to an enterpreneur’s frustration with an existing product or service. And so it was the case with Typeform. Co-founder Robert Muñoz and David Okuniev are both designers — specifically with focuses on interaction, UX, and UI — and running their own agencies back in 2011, they found themselves working jointly on a single brief (for a toilet company of all…