I hope you’re getting your brand in front of as many eyeballs as possible this week. If you aren’t, you need to commit to dominating Periscope. You are being used by social media and until you decide to dominate it and own the space, you will continue to be used by it. The first step to dominating Periscope is a commitment to it. The last two years have seen this big surge in live video broadcasting, streaming, and scoping is exploding. Thanks to smartphone apps like Periscope, you can become a “broadcaster” that can record live video streams and share them with your network.
The way I took advantage of this new medium when it first came out was to share daily live broadcasts from my home in Miami. The show topics changed each day and were scheduled out so people could subscribe to them in advance, for free.
The schedule might have gone something like this:
Mon: The Difference Between Budgets and Financial Plans
Tue: Real Estate Investing
Wed: 1 hour on Negotiating Strategies
Thu: 1.5 hours of Q&A on Social Media Branding
Fri: Motivation to hustle during the weekend
Having a set schedule really helped me grow on Periscope. Get in the habit of doing a show live at the same set time for consistency and so your viewers can know when to expect you. Sometimes on streams, I give away something like a free coaching call—priceless to any entrepreneur—to one of maybe 7,000 viewers watching. I often deliver Q&A’s to over 10,000 viewers at a time, all of this done from my cell phone. Periscope is basically an app you download from iTunes or Google, which allows you to follow me for more free content. You will receive notifications of my live broadcasts whenever I begin them.
Video streaming is so simple to use it will blow your mind, and you also can become a broadcaster yourself. Many people use these broadcasting platforms for silly, mindless moments, but for me, it is a way to deliver substantial content to entrepreneurs. Back when Meerkat was a thing, I was the #1 Meerkat broadcaster in the world. Now I exclusively use Facebook, Periscope, and Instagram for all my live broadcasting—but Instagram doesn’t save the broadcasts after you end them. With Facebook and Periscope streaming, people can go back and watch the video later. Use them to their advantage. On Instagram, I do exclusive streams that you only get to see if you’re involved LIVE. That’s powerful.
These new tools have a lot of potential uses for people who want to get their brand known. I believe they are game changers in the world today for those that understand how to use them correctly, so I wanted to give you some tips about how you can use Periscope to your advantage.
1. Deliver engaging content.
Once you create an account, the next thing to do is get busy delivering quality content. The more engaging the content is for your audience, the better chances you have of building a larger audience. Nobody wants to watch a boring live broadcast of something you are just doing. Make a list of things you can give to people that will add value to their life or simply get their attention.
Keep in mind that because Periscope is connected to Twitter, so that’s where you will be promoting your broadcasts primarily. Twitter actually bought Periscope in 2015, which was a big reason why they won the battle of the live streaming apps against Meerkat. Getting big on Twitter will help you get big on Periscope and getting huge on Periscope will help you get huge on Twitter.
2. Know your audience.
Do some research on your Twitter audience and find out what gets the most engagement and stick to those themes. We all have an area of expertise and specialties, so at the beginning of building an audience, you want to stick to those things. I have a friend who is an artist and streams as she is painting a piece. I have a radio show host and friend that streams daily on Periscope where she does a treadmill routine every day and takes questions from her audience that adores her. Both scenarios work, but wouldn’t work for others. Find your own niche and your angle to dominate.
My audience is made up of entrepreneurs, business-minded success seekers, and go-getters; so I keep that in mind when broadcasting. I’m not boxed in when I do my videos, but I do try to generally keep things on topic with what my audience is accustomed to with me.
3. Create compelling titles.
Two things will get people’s attention:
1) Your NAME, it brands you no matter where you go
2) The EXCITING purpose of your stream
Your title is as important as a title to an article or…