AI may be eating software but some are reluctant to trust fully automated AI solutions. However in this age of endless data, this will soon change since the only realistic solution is to offload some of manual tasks using the with the use of AI. Once you see what this solution is doing, all reticence will subside. Developed by Adgorithms, Albert a complete end-to-end marketing force driven by AI. The fully autonomous intelligence platform work continuously to analyze data, synthesize key insights, and execute marketing campaigns while you sit back and allow your brand to flourish. The company is at the cutting edge of AI and helping companies across the world with its truly smart solution. It’s time to supercharge your marketing team with AI and Albert.
AlleyWatch spoke with founder Or Shani about the business and the future of marketing tech.
Tell us about the product or service.
Albert is the only artificial intelligence marketing platform that runs fully autonomous digital marketing campaigns for brands and retailers, from start to finish.
Albert serves as a highly intelligent and sophisticated member of a business’s marketing and sales team, wading through mass amounts of data, converting data into insights, and autonomously acting on the resulting insights, across channels, devices and formats, in real time—all without ongoing input from the marketer.
Created by Adgorithms in 2010, Albert’s mission is to liberate businesses from the complexities of digital marketing—not just by replicating their existing efforts, but by executing them at a pace and scale not possible by humans.
Albert is currently working with some of the worlds top and retailers. In October 2016, Harley-Davidson announced that it credits 40% of its New York City sales to Albert. Two months later, iconic global jeans designer EVISU revealed that Albert increased its digital sales ROI by 500% through its year-long, automated digital efforts in the U.S., UK, Canada Australia and Singapore.
How is it different?
There are currently a handful of AI-driven marketing and business automation platforms out there, all of which address only a narrow problem set, such as generating recommendations to customers, ad buying, email marketing or audience targeting.
Albert is the only platform that handles every aspect of multi-channel digital campaigns from start to finish, across both paid and nonpaid channels. Working with campaign creative and KPIs provided by the brand, Albert autonomously learns as he goes, identifying new audiences that brands often don’t even know they have, determining who’s most and least likely to convert, applying insights gained from one channel to others, and engaging in over 25 other core digital marketing activities.
Albert’s ability to process over a million data points per minute, act on them in real time, and work around the clock results in a drastic increase in sales and accelerated paths to revenue for the brands he works with, all the while reducing their operational costs.
What market are you attacking and how big is it?
We are working directly with direct-to-consumer brands. Our current focus is primarily in the retail, financial services, CPG, Consumer Tech, Travel & Hospitality and Pharma/Healthcare sectors. Our clients are primarily large, enterprise brands, as well as mid-sized organizations/franchises.
What is the business model?
We have a B2B SaaS model. Clients pay a percentage of the media fee to use the platform. The platform is completely holistic because Albert must do everything on-the-fly, simultaneously and take decisions as he goes, so clients get everything – there are no modules.
What inspired the business?
…