Luxury handbag marketplace Rebagg is now Rebag because the startup “really wanted to elevate our game,” said Charles Gorra, founder and CEO. “Dropping the ‘g’ is a big symbol.”
He believes that the shorter Rebag is more representative of the “simplicity” of the brand. “We also like the fact that it can be used as a verb,” he said.
As part of the rebranding effort, Rebag is introducing a new app, which allows you to take a photo of your used handbag and arrange a pickup. If it’s right for Rebag, the startup will buy the handbag and then attempt to resell it on its marketplace….