I’ve spent over a dozen years in digital marketing learning to split my attention across multiple businesses, from my marketing agency to Mailshake — and I’ve had to stretch myself pretty thin at times.
Honestly, I look back on my early days of content marketing and can’t believe the number of hours I spent on topic research alone.
I’m not alone in making this recommendation.
The additional tools available are just gravy, and include: List-building features SumoMe Share, for easy and attractive share buttons that count user actions The Welcome Mat, a full-screen call to action Heat mapping Smart bar, for more subtle calls to action and opt-ins (similar to Hello Bar mentioned above) Simplified image-sharing tools I use SumoMe tools on just about every single site I maintain, and you should, too.
Instead, I love Instapage because its templates and built-ins make it easy to quickly generate landing pages that are already optimized for conversions.
Peek Don’t have the budget for UserTesting?
One thing to keep in mind, however, is that the user conducting your video review may not be a member of your target audience, as pointed out by Lance Jones of Copyhackers.
As he says, “[W]hen you’re reviewing your free video, just remember that Peek is a [featured-limited] taste of a much larger service that, when used correctly, could be invaluable to your CRO activities.” 7.
That’s why I use Qualaroo: to dig into those customer insights, hear directly from the audience segments I target and gather qualitative data that lets me take better-informed action.
For this reason, I’ve turned my teams on to Optimizely, thanks to how easy the program makes it to launch split-test runs.