Industry News

How to Write the Perfect Job Ad (Infographic)

Author: Rose Leadem / Source: Entrepreneur What’s the secret to hiring the perfect candidate? Writing the perfect job ad is a great start. That’s easier said than done, but with a little guidance anyone can up their recruitment game. To start, it’s important...

5 Tips for Building a Strong Brand Identity

Author: Dan Scalco / Source: Entrepreneur “Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about...

The Pros and Cons of Franchising Your Business

Author: Rick Grossmann / Source: Entrepreneur The following excerpt is from Rick Grossmann's bookFranchise Bible. Buy it now fromAmazon | Barnes & Noble | IndieBound The definition of a franchise (taken from the federal definition of a franchise -- 16 Code...

How Cultural Momentum Can Kickstart Your Business

Author: Darrah Brustein / Source: Entrepreneur When launching a new business, you have enough stacked against you. The statistics say most startups are likely to fail. You’ll never have enough capital, time or energy. Getting investors and customers is hard....

MuleSoft soars 46% on first day of trading

Author: Katie Roof / Source: TechCrunch It’s the first enterprise tech IPO of the year and it’s off to the races. MuleSoft, which helps businesses like Netflix and Spotify with their APIs, closed at $24.75, a 46% premium to its IPO price of $17. This was...