Freight startup Flexport soars from ‘unsexy’ to $800M valuation

Flexport handles the boring logistics of a trillion-dollar business: the transport of shipping containers around the world. Because the work of freight forwarding seemed so bland, it was long ignored by the tech world. But digitizing the paperwork let Flexport speed up shipping so clients keep less inventory on hand while never running out.

When you apply that optimization to how every container full of electronics, clothes or food gets from factory to store, Flexport keeps getting smarter as the value piles up. That’s why just a year after raising $65 million at a valuation of $365 million, TechCrunch has learned Flexport has just closed a huge new round of funding, according to five sources.

Initially, Flexport was receiving offers valuing it at over $1 billion, but turned those down in favor of a more manageable valuation. Multiple sources now confirm that the startup has completed a $110 million Series C at an $800 million pre-money valuation. The round is mostly filled with existing investors, including DST. Flexport declined to comment for this story.

What we’ve kept hearing is that Flexport co-founder Ryan Petersen is a favorite amongst investors. “He’s a machine,” said one of TechCrunch’s sources. After growing up buying scooters from China and fencing them online, he co-founded ImportGenius to scan and sell shipping manifest data about imports. That led him to realize how antiquated freight forwarding was, paving the way for Flexport’s start in 2013.

“They’re hiring like crazy,” one source said. Flexport appears to be trying to scale up fast enough to compete with entrenched giants in the shipping space, like FedEx, DHL and Expeditors, that can’t adapt to new technology as quickly. Meanwhile, it’s looking to box out upstart competitors picking away at parts of the freight forwarding equation, including Freightos, Haven and Fleet.

Soon after TechCrunch wrote a story about the company being “The unsexiest trillion-dollar startup,” we started receiving aggressive pitches…