Binded aims to make it easier for photographers to protect their intellectual property by creating a permanent record of their copyright in a public database, namely the blockchain.
The startup was previously known as Blockai, but it’s rebranding today — the new name is meant to focus less on technology and instead emphasize the idea of creating a legally binding record. Put another way: As a company and product name, Binded probably sounds more appealing to people who aren’t bitcoin and blockchain nerds.
The startup is also announcing that it has raised an additional $950,000 from investors, including Mistletoe (led by Taizo Son, founder of gaming company GungHo and…