An Ashton Kutcher-backed company has launched an initial public offering on the Nasdaq Stock Market.
Chicken Soup for the Soul, the publishing company known for its inspirational book series by the same name, plans to raise $30 million in an initial public offering for the firm’s entertainment unit, according to a news release. Chicken Soup for the Soul Entertainment is set to trade under the ticker CSSE.
The unit is going public via a Regulation A+ IPO. The new type of initial public offering allows firms to raise up to $50 million directly from mom-and-pop investors. According to a media representative for the firm, the offering “will close at the discretion of the company.”
Regulation A+ has made it easier for early-stage ventures like Chicken Soup for the Soul Entertainment to essentially crowdsource investment in a “mini-IPO.” It’s like Kickstarter, except investors become real shareholders.
The idea behind…