For those in B2B sales, trade shows may feel like just one more thing you have to do in an already busy month. And those with this mentality are normally the first businesses to be forgotten about at the show.
Not that they don’t have my sympathies: It can be frustrating when you’re trying to stand out among so many other vendors, especially when it feels as if everyone has thought of something more creative than you.
But, if you’re ready to give trade shows another try, here are a few tips to capture the attention of potential customers.
1. Start before the trade show.
The time to advertise to clients and prospective customers that you’ll be at a trade show is a couple of weeks-to-a month in advance of the event. Your social media posts and email blasts do not have to be full of mysterious (and obnoxious) hints that promise the world. Instead, simply inform your contacts that you’ll be there and that your booth will be worth visiting.
Also find out who the other vendors in attendance will be, as well as the physical conditions of your booth or space. This information can help you plan how to configure your setup. You may even want to collaborate with your neighbors if you have complementary products or services and overlapping customers. By combining resources or themes, you may make more of a splash.
A report by the Center for…